Privacy policy
Privacy Policy
Last updated: September 17, 2026
At DK Apparel, we value your trust. This Privacy Policy explains how we collect, use, and protect your information when you shop with us, explore our collections, or interact with our website at www.dklsapparel.com.
Our goal is to give customers in the ENM and Swinger communities a safe and secure online shopping experience.
1. Information We Collect
We may collect:
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Personal Information – name, email, phone number, shipping and billing address, and payment details.
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Account Information – if you create an account, account access and login credentials are managed through Shopify’s customer-account system. We may access information associated with your account, including your contact details, order history, and customer-service communications.
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Device Information – IP address, browser type, operating system, and device identifiers.
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Usage Data – pages viewed, time spent on the website, referral sources, and interactions with our content.
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Cookies & Tracking Technologies – information collected through cookies, pixels, and similar tools.
2. How We Use Your Information
We use your information to:
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Process Orders – to fulfill and deliver lifestyle apparel and accessories.
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Customer Support – to respond to questions and provide assistance.
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Marketing & Promotions – to share newsletters, promotions, and updates on swinger clothing, ENM apparel, ENM educational topics and more (with your consent).
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Website Improvements – to analyze usage and enhance website performance.
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Compliance – to meet legal, regulatory, and security obligations.
3. How We Disclose Personal Information
We do not sell personal information for money.
We may disclose personal information to service providers and business partners when reasonably necessary to operate our store, fulfill orders, process payments, provide customer service, prevent fraud, analyze website performance, and deliver advertising.
These parties may include:
• Shopify and payment processors
• Product manufacturers and fulfillment partners
• Shipping carriers
• Email and customer-service providers
• Website analytics and advertising providers
• Professional advisers and legal authorities when required
Some advertising and analytics activities may be considered “selling,” “sharing,” or “targeted advertising” under certain privacy laws. Where applicable, customers may use the Your Privacy Choices link on our website to submit an opt-out request.
We may also disclose information when required by law, to protect our legal rights, or in connection with a business sale, merger, financing, or acquisition.
4. Cookies & Tracking Technologies
We use cookies to improve your experience and help customers find lifestyle clothing and ENM apparel they’re searching for. This includes:
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Functional cookies – to run essential website features.
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Analytics cookies – to understand site performance.
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Advertising cookies – to deliver targeted lifestyle fashion and swinger merch ads.
You can control cookies through your browser, but disabling them may limit site functionality.
5. Your Rights
Depending on your location, you may have the following rights:
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Access – request the data we hold about you.
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Correction – update inaccurate personal details.
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Deletion – request that we delete your data (where legally possible).
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Opt-Out – unsubscribe from marketing at any time.
If you are in the EU/UK (GDPR), California (CCPA), or Canada (PIPEDA), you have additional rights, which we respect.
6. Data Retention & Security
We keep your data only as long as necessary for order fulfillment, compliance, and business operations. We apply industry-standard measures to protect your personal data, but no method of online transmission is 100% secure.
7. Third-Party Links
Our site may link to other lifestyle communities, clubs, or service providers. We are not responsible for their privacy practices and recommend reviewing their policies.
8. Children’s Privacy
Our website and lifestyle apparel products are intended for adults (18+). We do not knowingly collect data from minors.
9. Changes to This Policy
We may update this Privacy Policy occasionally. Any changes will be posted here with an updated “Effective Date.”
10. Contact Us
For questions about this Privacy Policy, privacy rights, or how personal information is handled, contact:
Business name: DK Apparel
Legal business name: 2468145 Alberta Ltd.
Email: lsapparel.dk@gmail.com
Mailing address: Box 80023 Downtown PO, Airdrie, Alberta, Canada T4B 2V3
Website: https://www.dklsapparel.com
Privacy inquiries are generally answered within two business days.